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New product success via exploration and exploitation across multiple levels and functional areas

Lookup NU author(s): Dr Nima Heirati

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Publication metadata

Author(s): O'Cass A, Heirati N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 42nd Annual Conference of the European Marketing Academy (EMAC 2013)

Year of Conference: 2013

URL: http://www.emac2013.org

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