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Lookup NU author(s): Dr Dennis Lendrem,
Dr Clare Lendrem
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By quickly clearing the development pipeline of failing or marginal products, fast-fail strategies release resources to focus on more promising molecules. The Quick-Kill model of drug development demonstrates that fast-fail strategies will: (1) reduce the expected time to market; (2) reduce expected R&D costs; and (3) increase R&D productivity. This paper outlines the model and demonstrates the impact of fast-fail strategies. The model is illustrated with costs and risks data from pharmaceutical and biopharmaceutical companies.
Author(s): Lendrem DW, Lendrem BC
Publication type: Article
Publication status: Published
Journal: Drug Discovery Today
Print publication date: 12/12/2012
ISSN (print): 1359-6446
ISSN (electronic): 1878-5832
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