ePrints

Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions

Lookup NU author(s): Professor Natalia Yannopoulou

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Bian X, Yannopoulou N, Wang KY, Liu S

Publication type: Article

Publication status: Published

Journal: Advances in Consumer Research

Year: 2012

Volume: 40

Pages: 1132-1132

ISSN (print):

ISSN (electronic): 0098-9258

Publisher: Association for Consumer Research

URL: http://www.acrwebsite.org/volumes/1012431/volumes/v40/NA-40

Share