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User-Generated Brands and Social Media: Couchsurfing and AirBnb

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Yannopoulou N, Moufahim M, Bian X

Publication type: Article

Publication status: Published

Journal: Contemporary Management Research

Year: 2013

Volume: 9

Issue: 1

Pages: 85-90

Print publication date: 01/03/2013

ISSN (print): 1813-5498

Publisher: Academy of Taiwan Information Systems Research


DOI: 10.7903/cmr.11116


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