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Lookup NU author(s): Professor Markus Blut
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Author(s): Töllner A, Ulrich J, Blut M, Holzmüller H
Publication type: Article
Publication status: Published
Journal: Marketing Review St. Gallen
Year: 2013
Volume: 30
Issue: 4
Pages: 74-87
Print publication date: 01/04/2013
ISSN (print): 1865-6544
ISSN (electronic): 1865-7516
Publisher: Gabler Verlag
URL: http://dx.doi.org/10.1365/s11621-013-0258-2
DOI: 10.1365/s11621-013-0258-2
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