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Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise

Lookup NU author(s): Lindi Roelofse, Professor Natalia Yannopoulou, Professor Savvas PapagiannidisORCiD

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Author(s): Roelofse E, Pereira JC, Yannopoulou N, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing

Year of Conference: 2013

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