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Growing Existing Customers' Revenue Streams Through Customer Referral Programs

Lookup NU author(s): Professor Andreas Eggert

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Author(s): Garnefeld I, Eggert A, Helm S, Tax S

Publication type: Article

Publication status: Published

Journal: Journal of Marketing

Year: 2013

Volume: 77

Issue: 4

Pages: 17-32

Print publication date: 01/07/2013

ISSN (print): 0022-2429

ISSN (electronic): 1547-7185

Publisher: American Marketing Association

URL: http://dx.doi.org/10.1509/jm.11.0423

DOI: 10.1509/jm.11.0423

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