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Browsing publications by Professor Andreas Eggert

Newcastle AuthorsTitleYearFull text
Professor Andreas Eggert
Do customized service packages impede value capture in industrial markets?2016
Professor Andreas Eggert
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations2016
Professor Andreas Eggert
Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?2015
Professor Andreas Eggert
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling2015
Professor Andreas Eggert
Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs2015
Professor Andreas Eggert
Revenue and Profit Implications of Industrial Service Strategies2014
Professor Andreas Eggert
Exploring differential effects of product and service innovations on industrial firms' financial performance2013
Professor Andreas Eggert
Growing Existing Customers' Revenue Streams Through Customer Referral Programs2013
Professor Andreas Eggert
Capturing the value of hybrid offerings: The impact of the price presentation format2012
Professor Andreas Eggert
Dispersion of market activities: A configurational approach2012
Professor Andreas Eggert
Endowed status in hierarchical loyalty programs2012
Professor Andreas Eggert
Growing with industrial services - A configurational approach2012
Professor Andreas Eggert
'It's almost like taking the sales out of selling' - Towards a conceptualization of value-based selling in business markets2012
Professor Andreas Eggert
Who owns the customer? Disentangling customer loyalty in indirect distribution channels2012
Professor Andreas Eggert
Exploring the impact of sales technology on salesperson performance: A task-based approach2011
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