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Who owns the customer? Disentangling customer loyalty in indirect distribution channels

Lookup NU author(s): Professor Andreas Eggert

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Publication metadata

Author(s): Eggert A, Henseler J, Hollmann S

Publication type: Article

Publication status: Published

Journal: Journal of Supply Chain Management

Year: 2012

Volume: 48

Issue: 2

Pages: 75-92

Print publication date: 17/04/2012

ISSN (print): 1523-2409

ISSN (electronic): 1745-493X

Publisher: Wiley-Blackwell

URL: http://dx.doi.org/10.1111/j.1745-493X.2011.03260.x

DOI: 10.1111/j.1745-493X.2011.03260.x

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