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'It's almost like taking the sales out of selling' - Towards a conceptualization of value-based selling in business markets

Lookup NU author(s): Professor Andreas Eggert

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Publication metadata

Author(s): Terho H, Haas A, Eggert S, Ulaga W

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2012

Volume: 41

Issue: 1

Pages: 174-185

Print publication date: 15/12/2011

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier

URL: http://dx.doi.org/10.1016/j.indmarman.2011.11.011

DOI: 10.1016/j.indmarman.2011.11.011

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