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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Exploring differential effects of product and service innovations on industrial firms' financial performance

Lookup NU author(s): Professor Andreas Eggert

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Publication metadata

Author(s): Eggert A, Thiesbrummel C, Deutscher C

Editor(s): Burroughs, J.

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: AMA Winter Marketing Educators Conference

Year of Conference: 2013

Pages: CD-ROM

Publisher: Curran Associates, Inc.

Library holdings: Search Newcastle University Library for this item

Series Title: AMA Educators Proceedings

ISBN: 9781627488846


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