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Lookup NU author(s): Professor Andreas Eggert
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Author(s): Eggert A, Thiesbrummel C, Deutscher C
Editor(s): Burroughs, J.
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: AMA Winter Marketing Educators Conference
Year of Conference: 2013
Pages: CD-ROM
Publisher: Curran Associates, Inc.
Library holdings: Search Newcastle University Library for this item
Series Title: AMA Educators Proceedings
ISBN: 9781627488846
