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Capturing the value of hybrid offerings: The impact of the price presentation format

Lookup NU author(s): Professor Andreas Eggert

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Publication metadata

Author(s): Eggert A, Steiner M, Ulaga W, Backhaus K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: ISBM Academic Workshop

Year of Conference: 2012

Publisher: ISBM

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