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Dispersion of market activities: A configurational approach

Lookup NU author(s): Professor Andreas Eggert

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Publication metadata

Author(s): Ritter T, Eggert A

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: ISBM Academic Conference 2012: Advances in B-to-B Marketing

Year of Conference: 2012

Publisher: ISBM

URL: http://isbm.smeal.psu.edu/research/academic-events-docs/academic-conference-2012-program

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