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Lookup NU author(s): Professor Andreas Eggert
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Author(s): Eggert A, Munkhoff E, Thiesbrummel C
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: AMA Winter Marketing Educators' Proceedings
Year of Conference: 2012
Publisher: American Marketing Association
Notes: Best paper award. Track: Designing Products, Services and Solutions
