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Lookup NU author(s): Professor Andreas Eggert
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Eggert A, Garnefeld I, Steinhoff L
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: AMA Winter Marketing Educators' Proceedings
Year of Conference: 2012
Publisher: American Marketing Association
