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Lookup NU author(s): Dr Lucy Lu
Author(s): Rafiq M, Lu X, Fulford H
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Year: 2012
Volume: 28
Issue: 9/10
Pages: 1159-1173
Print publication date: 24/11/2011
Date deposited: 17/03/2014
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Routledge
URL: http://dx.doi.org/10.1080/0267257X.2011.621441
DOI: 10.1080/0267257X.2011.621441
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