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Lookup NU author(s): Dr Lucy Lu
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Author(s): Harris K, Baron S, Lu X
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Year: 2015
Volume: 31
Issue: 17-18
Pages: 1747-1772
Print publication date: 01/10/2015
Online publication date: 18/03/2015
Acceptance date: 01/12/2014
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Routledge
URL: http://dx.doi.org/10.1080/0267257X.2015.1020329
DOI: 10.1080/0267257X.2015.1020329
Notes: (Awaiting Production Checklist).
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