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The role of reputation in consumer assessment of socially irresponsible behaviour in food chains: Lessons for customer management

Lookup NU author(s): Dr Luca Panzone, Professor Fred Lemke


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Current policy agendas in developed economies are increasingly concerned with not only having a well-functioning economy, but also on the environmental sustainability that is associated to it. For instance, current carbon reduction commitments in the EU require member states to achieve substantial cuts in the amount of pollution caused by production and consumption processes, calling businesses to contribute to the preservation of the environment in their Corporate Social Responsibility (CSR) activities (see, e.g., Besley and Ghatak, 2007). As a response, businesses have been adjusting their long-term strategy to incorporate sustainability. Businesses do not work in isolation – producers closely collaborate with supply chain partners such as traders or distributors, etc. – and a joint effort could result in a ‘greener’ supply chain, typically characterised by the omission of conflict minerals, or the reduction of carbon emissions (e.g., Delmas and Montiel, 2009; Lemke and Petersen, 2013) to name a few. These strategic and operational adjustments are particularly important for food companies (cf. Hartmann, 2011) that are deeply embedded in multi-facetted supply chains and that are, thus, central to the European industrial sector.

Publication metadata

Author(s): Panzone L, Petersen HL, Lemke F

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 22nd International Colloquium on Relationship Marketing

Year of Conference: 2014

Pages: 155-160

Print publication date: 09/09/2014

Online publication date: 09/09/2014

Acceptance date: 04/08/2014

Publisher: Newcastle University Business School