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Why are discounted prices presented with full prices? The role of external price information on consumers' likelihood to purchase

Lookup NU author(s): Dr Luca Panzone



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

Publication metadata

Author(s): Panzone LA

Publication type: Article

Publication status: Published

Journal: Food Quality and Preference

Year: 2014

Volume: 31

Pages: 69-80

Print publication date: 01/01/2014

Online publication date: 09/08/2013

Acceptance date: 01/08/2013

Date deposited: 28/06/2018

ISSN (print): 0950-3293

ISSN (electronic): 1873-6343

Publisher: Pergamon Press


DOI: 10.1016/j.foodqual.2013.08.003


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