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Lookup NU author(s): Professor Stewart Clegg
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Serendipity in organizations has often been perceived as a mysterious occurrence. We approach the process of serendipity via reconsideration of Honda's entry into the US market using an alternate templates analysis, showing that serendipity can be conceptually interpreted as the synthesis of preparation and openness to novelty, articulated through generative doubt. In this sense, it can be thought of as a dialectical process that thrives through the creative synthesis of the existing and the new. It is a practical accomplishment rather than an organizational form of mystery.
Author(s): Cunha MPe, Rego A, Clegg S, Lindsay G
Publication type: Article
Publication status: Published
Journal: European Management Journal
Year: 2015
Volume: 33
Issue: 1
Pages: 9-18
Print publication date: 01/01/2015
Online publication date: 04/12/2014
Acceptance date: 12/11/2014
ISSN (print): 0263-2373
ISSN (electronic): 1873-5681
Publisher: Elsevier
URL: http://dx.doi.org/10.1016/j.emj.2014.11.001
DOI: 10.1016/j.emj.2014.11.001
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