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The dialectics of serendipity

Lookup NU author(s): Professor Stewart Clegg


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Serendipity in organizations has often been perceived as a mysterious occurrence. We approach the process of serendipity via reconsideration of Honda's entry into the US market using an alternate templates analysis, showing that serendipity can be conceptually interpreted as the synthesis of preparation and openness to novelty, articulated through generative doubt. In this sense, it can be thought of as a dialectical process that thrives through the creative synthesis of the existing and the new. It is a practical accomplishment rather than an organizational form of mystery.

Publication metadata

Author(s): Cunha MPe, Rego A, Clegg S, Lindsay G

Publication type: Article

Publication status: Published

Journal: European Management Journal

Year: 2015

Volume: 33

Issue: 1

Pages: 9-18

Print publication date: 01/01/2015

Online publication date: 04/12/2014

Acceptance date: 12/11/2014

ISSN (print): 0263-2373

ISSN (electronic): 1873-5681

Publisher: Elsevier


DOI: 10.1016/j.emj.2014.11.001


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Nova Forum