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Consumer Generated advertisements and how they affect brand attitude and buying intention

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Theofanides F, Yannopoulou N, Andrikopoulou A

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy (EMAC)

Year of Conference: 2013