ePrints

Consumer Generated advertisements and how they affect brand attitude and buying intention

Lookup NU author(s): Professor Natalia Yannopoulou

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Theofanides F, Yannopoulou N, Andrikopoulou A

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy (EMAC)

Year of Conference: 2013

Share