ePrints

Exploring what types of brand related information interest consumers within social media

Lookup NU author(s): Professor Natalia Yannopoulou

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Yannopoulou N, Liu M, Bian X

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy (EMAC)

Year of Conference: 2013

Share