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Lookup NU author(s): Professor Markus Blut
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Author(s): Blut M, Frennea CM, Mittal V, Mothersbaugh DL
Publication type: Article
Publication status: Published
Journal: International Journal of Research in Marketing
Year: 2015
Volume: 32
Issue: 2
Pages: 226-229
Print publication date: 01/06/2015
Online publication date: 26/02/2015
Acceptance date: 12/01/2015
Date deposited: 27/04/2015
ISSN (print): 0167-8116
Publisher: Elsevier
URL: http://dx.doi.org/10.1016/j.ijresmar.2015.01.001
DOI: 10.1016/j.ijresmar.2015.01.001
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