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Lookup NU author(s): Dr Faten Baddar AlhusanORCiD
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Author(s): ALHussan F, AL-Husan FB, Fletcher-Chen C
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2014
Volume: 43
Issue: 4
Pages: 592-602
Print publication date: 01/05/2014
Online publication date: 20/02/2014
Acceptance date: 11/12/2013
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier
URL: http://dx.doi.org/10.1016/j.indmarman.2014.02.008
DOI: 10.1016/j.indmarman.2014.02.008
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