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Lookup NU author(s): Professor Amanda Broderick
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Author(s): Demangeot C, Broderick AJ, Craig CS
Publication type: Article
Publication status: Published
Journal: International Marketing Review
Year: 2015
Volume: 32
Issue: 2
Pages: 118-140
Online publication date: 10/04/2015
Acceptance date: 23/02/2015
ISSN (print): 0265-1335
ISSN (electronic): 1758-6763
Publisher: Emerald Group Publishing
URL: http://dx.doi.org/10.1108/IMR-01-2015-0017
DOI: 10.1108/IMR-01-2015-0017
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