Publications by Professor Amanda Broderick - ePrints

Newcastle Authors	Title	Year
Professor Suraksha Gupta Professor Amanda Broderick	Investigating the effects of smart technology on customer dynamics and customer experience	2018
Professor Amanda Broderick	Engaging customers during a website visit: A model of website customer engagement	2016
Professor Amanda Broderick	Multicultural marketplaces: New territory for international marketing and consumer research	2015
Professor Amanda Broderick	Consumer multiculturation: consequences of multi-cultural identification for brand knowledge	2014
Professor Amanda Broderick	Branding Beyond Prejudice: Navigating Multicultural Marketplaces for Consumer Well-being	2013
Professor Amanda Broderick	Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs)	2013
Professor Amanda Broderick	Toward Intercultural Competency	2013
Professor Amanda Broderick	Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A reseach agenda	2013
Professor Amanda Broderick	'They don't want us to become them: Brand Local Integration and consumer ethnocentrism'	2012
Professor Amanda Broderick	Consumer Perceptions of Online Shopping Environments: A Gestalt Approach	2010