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Consumer multiculturation: consequences of multi-cultural identification for brand knowledge

Lookup NU author(s): Professor Amanda Broderick

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Author(s): Kipnis E, Broderick AJ, Demangeot C

Publication type: Article

Publication status: Published

Journal: Consumption Markets & Culture

Year: 2014

Volume: 17

Issue: 3

Pages: 231-253

Online publication date: 28/03/2015

Acceptance date: 01/01/1900

ISSN (print): 1025-3866

ISSN (electronic): 1477-223X

Publisher: Taylor & Francis

URL: http://dx.doi.org/10.1080/10253866.2013.778199

DOI: 10.1080/10253866.2013.778199

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