Browse by author
Lookup NU author(s): Professor Amanda Broderick
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Kipnis E, Broderick AJ, Kubacki K, Siemieniako D, Pisarenko NL
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Year: 2012
Volume: 28
Issue: 7-8
Pages: 836-864
Online publication date: 16/07/2012
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Routledge
URL: http://dx.doi.org/10.1080/0267257X.2012.698634.
DOI: 10.1080/0267257X.2012.698634
Altmetrics provided by Altmetric