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Lookup NU author(s): Professor Amanda Broderick
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Author(s): Hallier C, Melewar TC, Broderick AJ
Publication type: Article
Publication status: Published
Journal: The Marketing Review
Year: 2013
Volume: 13
Issue: 21
Pages: 103-123
Online publication date: 01/06/2013
ISSN (print): 1469-347X
ISSN (electronic): 1472-1384
Publisher: Westburn Publishers Ltd
URL: https://doi.org/10.1362/146934713X13699019904560
DOI: 10.1362/146934713X13699019904560
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