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Lookup NU author(s): Professor Amanda Broderick
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Author(s): Demangeot C, Broderick AJ
Publication type: Article
Publication status: Published
Journal: Psychology and Marketing
Year: 2010
Volume: 27
Issue: 2
Pages: 813-843
Print publication date: 01/02/2010
Online publication date: 06/01/2010
ISSN (print): 0742-6046
ISSN (electronic): 1520-6793
Publisher: John Wiley & Sons, Inc.
URL: http://dx.doi.org/10.1002/mar.20323
DOI: 10.1002/mar.20323
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