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Managing distal searches diminishing returns to service solution provision competence

Lookup NU author(s): Dr Nima Heirati

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Publication metadata

Author(s): Heirati N, O'Cass A, Siahtiri V

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Australian & New Zealand Marketing Academy Conference (ANZMAC)

Year of Conference: 2015

Acceptance date: 01/01/1900

URL: http://www.anzmac.org/conference


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