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Celebrity Endorsement and Market Valuation: Evidence from India

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD


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Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Editor(s): Kim KK

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2015 Academy of Marketing Science Annual Conference

Year of Conference: 2016

Pages: 709-713

Print publication date: 23/02/2016

Online publication date: 11/03/2016

Acceptance date: 27/02/2015

Publisher: Springer


DOI: 10.1007/978-3-319-26647-3_145

Notes: In Kim KK (ed.) "Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference" (pp. 709- 714)

Library holdings: Search Newcastle University Library for this item

Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISBN: 9783319266466