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The Market Value of Celebrity Endorsement: Evidence From India Reveals Factors That Can Influence Stock-Market Returns

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Article

Publication status: Published

Journal: Journal of Advertising Research

Year: 2018

Volume: 58

Issue: 1

Pages: 65-74

Print publication date: 01/03/2018

Online publication date: 09/03/2018

Acceptance date: 29/01/2015

Date deposited: 25/04/2016

ISSN (print): 0021-8499

ISSN (electronic): 1740-1909

Publisher: World Advertising Research Center


DOI: 10.2501/JAR-2016-021


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