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Lookup NU author(s): Dr Faten Baddar AlhusanORCiD
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Group Publishing Limited, 2017.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Alhussan F, Baddar Alhusan F, Alhesan L
Publication type: Article
Publication status: Published
Journal: Journal of Business and Industrial Marketing
Online publication date: 23/05/2017
Acceptance date: 07/07/2016
Date deposited: 22/07/2016
ISSN (print): 0885-8624
ISSN (electronic): 2052-1189
Publisher: Emerald Group Publishing Limited
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