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Value Innovation By Chobani (Product # 9B16M180)

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD


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Founded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn things around by 2016. Will Chobani be able to regain its leadership position going forward? If so, how will it fuel its growth?

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Online Publication

Publication status: Published

Series Title:

Year: 2016

Description: Case (Library)

Acceptance date: 26/10/2016

Publisher: Ivey Publishing

Place Published: London, Ontario, Canada