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Lookup NU author(s): Professor David Higgins
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Author(s): Higgins DM
Editor(s): Teresa da Silva Lopes and Paul Duguid
Publication type: Book Chapter
Publication status: Published
Book Title: Trademarks, Brands, and Competitiveness
Year: 2010
Pages: 102-118
Print publication date: 05/03/2010
Online publication date: 04/05/2010
Publisher: Routledge
Place Published: Abingdon, Oxford
URL: https://www.routledge.com/Trademarks-Brands-and-Competitiveness/da-Silva-Lopes-Duguid/p/book/9780415776936
Library holdings: Search Newcastle University Library for this item
ISBN: 9780415776936
