Professor David Higgins
| 'Storm in a Teacup': Empire Products, Blended Teas, and Origin Marking Debates in 1920s Britain | 2025 |
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Professor David Higgins
| "Pure Genius"? Guinness and Trade Mark Protection, c.1890-1914 | 2024 |
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Professor David Higgins
| Crime, Trade Marks, and Soft Trade Policy in the Inter-War Era: Market Realities and the Merchandise Marks Act 1926 | 2024 |
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Professor David Higgins
| Scotch whisky: Provenance, authenticity, and ownership | 2024 |
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Professor David Higgins
| Working behind the scenes: The Scotch Whisky Association and the US liquor market c1950–c1970 | 2024 |
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Professor David Higgins
| ‘Made in Britain’ or Made in Britain? | 2023 |
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Professor David Higgins
| Beer, brewing, and regional studies | 2023 |
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Professor David Higgins
| Conceptualizing ‘Made in’ as a historical phenomenon | 2023 |
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Professor David Higgins
| It’s Made in the USA, but it can’t be branded ‘Made in the USA’ | 2023 |
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Professor David Higgins
| Litigation and Lobbying in Support of the Marque: The Scotch Whisky Association, c.1945-c.1990 | 2023 |
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Professor David Higgins
| National Brands and Global Markets: An Historical Perspective | 2023 |
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Professor David Higgins
Dr Brian Varian
| Britain's Empire Marketing Board and the failure of soft trade policy, 1926-33 | 2021 |
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Professor David Higgins
| Brand Image, Cultural Association, and Marketing: 'New Zealand' Butter and Lamb Exports to Britain, c.1920-1938 | 2020 |
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Professor David Higgins
| 'Buy British' An analysis of UK attempts to turn a slogan into government policy in the 1970's and 1980's | 2020 |
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Professor David Higgins
| Brands, Geographic Origin, and the Global Economy: A History from the Nineteenth Century to the Present | 2018 |
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