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The effects of passage of time on alumni recall of ‘student experience’

Lookup NU author(s): Dr Yousra Asaad

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Abstract

‘Student experience’ has become a popular term with higher education managers but is theoretically under-developed. This paper conceptualises student experience as a construction from memory and advances previous discussion within the higher education sector by distinguishing between recalled academic and social experience. The results of a predominantly quantitative survey of 883 alumni indicated that recalled academic experience had greater effect on subsequent loyalty attitudes and behaviours than recalled social experience. Cluster analyses indicated that alumni having strong ties with their university were more likely over time to identify with the recalled academic experience of their university, while those with weak ties were more likely to identify with recalled social experiences. Implications for development of alumni associations are made based on targeting groups with different levels of ties with the university.

Publication metadata

Author(s): Koenig-Lewis N, Asaad Y, Palmer A, Petersone E

Publication type: Article

Publication status: Published

Journal: Higher Education Quarterly

Year: 2016

Volume: 70

Issue: 1

Pages: 59-80

Print publication date: 01/01/2016

Online publication date: 23/01/2015

Acceptance date: 01/01/2014

Date deposited: 11/01/2017

ISSN (print): 0951-5224

ISSN (electronic): 1468-2273

Publisher: Wiley

URL: http://dx.doi.org/10.1111/hequ.12063

DOI: 10.1111/hequ.12063

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