Publications by Dr Yousra Asaad - ePrints

Newcastle Authors	Title	Year
Dr Yousra Asaad	Sports events and interaction among spectators: examining antecedents of spectators’ value creation	2018
Dr Yousra Asaad	Examining the impact of gamification on intention of engagement and brand attitude in the marketing context	2017
Dr Yousra Asaad	Brand identification in higher education: A conditional process analysis	2016
Dr Qionglei Yu Dr Yousra Asaad Professor Suraksha Gupta	IMO and internal branding outcomes: an employee perspective in UK HE	2016
Dr Yousra Asaad	The effects of passage of time on alumni recall of ‘student experience’	2016
Dr Yousra Asaad	Export market orientation behavior of universities: the British scenario	2015
Dr Yousra Asaad	Export market orientation in universities: Bridging the gap between export marketing and higher education	2014
Dr Yousra Asaad	Universities and export market orientation: an exploratory study of UK post-92 universities	2013