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Factors Affecting the Pen Habits of Physicians: An Exploratory Factor Analytic Study

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD


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This case is based on a research project conducted by us, during summers of 2014. The rising competition in the Indianpharmaceutical industry prompted us to explore the pen habits of Indian doctors in the northern region of India. The case explains themethodological approach used by the two authors to conduct the project and overcome research barriers. The case is specificallyintended to explain to students as to what aspects should be taken into consideration while designing a questionnaire and how factoranalysis should be conducted. Furthermore, the case explains how the two authors draw the managerial implications with respect tothe pen habits of doctors, based on factors derived from the study.

Publication metadata

Author(s): Bhattacharya S, Agnihotri A

Publication type: Online Publication

Publication status: Published

Series Title: Sage Research Methods Cases Part 2

Year: 2017

Acceptance date: 27/01/2017

ISBN: 9781473970588

Publisher: Sage Publications Ltd.

Place Published: London, UK