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Relational Resources for Emerging Markets' Non-Technological Innovation: Insights from China and Taiwan

Lookup NU author(s): Dr Faten Baddar AlhusanORCiD


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Out study highlights the importance of relational resources (trust and relationship effectiveness). We investigate how the Chinese guanxi is utilized to create and develop service exploitation and exploration activities for adopting non-technological innovations. This study surveyed 252 Chinese and Taiwanese firms. The results were analyzed through SEM. We found that relational antecedents of collaborative communication and constructive conflict positively relate to trust, as well as to relationship effectiveness. Constructive conflict positively relates to exploration and exploitation. Relationship effectiveness and trust mediate two relational antecedents to exploitation. Relationship effectiveness crucially mediates two relational antecedents to exploration.

Publication metadata

Author(s): Fletcher-Chen C, Al-Husan F, Alhussan FB

Publication type: Article

Publication status: Published

Journal: Journal of Business and Industrial Marketing

Year: 2017

Volume: 32

Issue: 6

Pages: 876-888

Online publication date: 03/07/2017

Acceptance date: 07/02/2017

ISSN (print): 0885-8624

Publisher: Emerald


DOI: 10.1108/JBIM-05-2015-0092


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