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Lookup NU author(s): Dr Elena Chatzopoulou, Professor Matthew GortonORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Author(s): Chatzopoulou E, Gorton M, Kuznesof S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Radical Marketing Academy of Marketing Annual Conference 2016
Year of Conference: 2016
Print publication date: 05/07/2016
Online publication date: 05/07/2016
Acceptance date: 02/04/2016
Date deposited: 02/05/2017
Publisher: Academy of Marketing
URL: https://www.academyofmarketing.org/conference/conference-history/conference-2016/