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Browsing publications by
Dr Elena Chatzopoulou.
Newcastle Authors
Title
Year
Full text
Dr Elena Chatzopoulou
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation
2021
Dr Elena Chatzopoulou
Professor Raffaele Filieri
Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing
2020
Dr Elena Chatzopoulou
Professor Matthew Gorton
Perceptions of localness and authenticity regarding restaurant choice in tourism settings
2020
Professor Raffaele Filieri
Dr Elena Chatzopoulou
A cultural approach to brand equity: The role of brand
mianzi
and brand popularity in China
2019
Dr Elena Chatzopoulou
Professor Matthew Gorton
Dr Sharron Kuznesof
Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants
2019
Dr Elena Chatzopoulou
Professor Raffaele Filieri
Actors who make cross-national communication networks: the ethnic restaurants setting of word of mouth, authenticity and quality
2018
Dr Elena Chatzopoulou
Professor Raffaele Filieri
Building and communicating fashion brands of sustainable ethnic identity
2018
Dr Elena Chatzopoulou
Connecting marketing students with the industry [Poster]
2018
Professor Raffaele Filieri
Dr Elena Chatzopoulou
Sources of brand equity in China: The role of brand mianzi and brand popularity
2018
Dr Elena Chatzopoulou
The case of Ancient Greek Sandals: ethnic heritage and celebrity endorsement
2018
Dr Elena Chatzopoulou
Professor Matthew Gorton
Dr Sharron Kuznesof
Defining food authenticity: An efficient promotion for ethnic restaurants
2016
Dr Elena Chatzopoulou
Professor Matthew Gorton
Quality Conventions Theory and the Communication of Authenticity: evidence from Greek restaurants in the UK and Greece
2016