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The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China

Lookup NU author(s): Dr Lucy Lu

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Abstract

© 2017 John Wiley & Sons, Ltd. Corporate social responsibility (CSR) initiatives have differential impact on developing customer loyalty in the context of two leading international sportswear companies operating in China. Academic interest in CSR in China has grown over the years. The findings suggest a relatively strong impact of CSR dimensions (e.g., workplace, marketplace, and environment support) and other related attributes (e.g., price, product quality, and uniqueness) on developing customer loyalty in China. There are regional differences in China in relation to customers’ CSR perceptions and the likelihood of being influenced by a company’s CSR initiatives.

Publication metadata

Author(s): Lu X, Liu HW, Rahman M

Publication type: Article

Publication status: Published

Journal: Strategic Change

Year: 2017

Volume: 26

Issue: 3

Pages: 251-260

Online publication date: 16/05/2017

Acceptance date: 02/04/2016

ISSN (print): 1086-1718

ISSN (electronic): 1099-1697

Publisher: Wiley-Blackwell Publishing Asia

URL: https://doi.org/10.1002/jsc.2126

DOI: 10.1002/jsc.2126

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