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Lookup NU author(s): Professor Sharon Mavin
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Wiley-Blackwell, 2019.
For re-use rights please refer to the publisher's terms and conditions.
This paper offers Self-body-care corporate feminism as a theory which explains how postfeminism as a bodily property surfaces through women leaders’ body work. This corporate feminism explains how women ‘top’ leaders’ strategize to stabilize their credibility as leaders by identifying their own and other women’s body work needs and take steps to meet those needs. Self-body-care contributes to understandings of moderate feminism through simultaneous expressions of postfeminism and feminism, which deflect and reflect feminism and constrain and empower subjects. As such Self-body-care corporate feminism offers an [im]perfect space for disruption and for GOS scholars to pursue the implications and potential of postfeminism. We develop the theory by surfacing complexity in the postfeminist thesis and reflexively re-examining two empirical studies of women ‘top’ leaders. We extend the research into therapeutic cultures through analysis of women’s experiences and illustrate postfeminism as a bodily property within an aesthetic economy.
Author(s): Mavin S, Grandy G
Publication type: Article
Publication status: Published
Journal: Gender, Work & Organization
Print publication date: 01/11/2019
Online publication date: 14/09/2018
Acceptance date: 13/07/2018
Date deposited: 26/07/2018
ISSN (print): 0968-6673
ISSN (electronic): 1468-0432
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