Browse by author
Lookup NU author(s): Dr Tana Licsandru
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Licsandru TC, Cui CC
Editor(s): Patricia Rossi
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 2016 Academy of Marketing Science (AMS) World Marketing Congress
Year of Conference: 2017
Pages: 649-650
Online publication date: 30/04/2017
Acceptance date: 30/04/2017
Publisher: Springer, Cham
URL: https://doi.org/10.1007/978-3-319-47331-4
DOI: 10.1007/978-3-319-47331-4
Series Title: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress