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Browsing publications by Dr Tana Licsandru.

Newcastle AuthorsTitleYearFull text
Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.02022
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Tana Licsandru
Conflict in online consumption communities: A systematic literature review and directions for future research2021
Dr Tana Licsandru
Professor Suraksha Gupta
Dr Rama Kanungo
An Investigation into Corporate Trust and its Linkages2020
Dr Tana Licsandru
Inclusive Branding – An Examination of Antecedents Using fsQCA2020
Dr Tana Licsandru
Standardization versus Adaptation of Brand Activism: The role of culture on millennial female consumers’ perception of Femvertising2020
Dr Tana Licsandru
Towards a Model of Inclusive Ethnic Advertising: An Abstract2020
Dr Tana Licsandru
Ethnic marketing to the global millennial consumers: Challenges and opportunities2019
Dr Tana Licsandru
Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract2019
Dr Tana Licsandru
Acculturation, enculturation and belongingness as predictors of ethnic consumption choices: conceptualization and model testing. Special session2018
Dr Tana Licsandru
Finding Values in Diversity: Exploring the Effectiveness of Mono- and Multi-Ethnic Marketing Communications2018
Dr Tana Licsandru
Mono-ethnic marketing communications: enhancing ethnic congruence or manipulative intent?2018
Dr Tana Licsandru
Subjective social inclusion: A conceptual critique for socially inclusive marketing2018
Dr Tana Licsandru
An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract2017
Dr Tana Licsandru
An Exploratory Study on Consumers’ Perceptions of Mono-and Multiethnic Marketing: An Abstract2017
Dr Tana Licsandru
Inclusive marketing communications: An investigation of ethnic consumer wellbeing in the multicultural marketplace2017
Dr Tana Licsandru
Ethnic marketing to the global millennial consumers: Challenges and opportunities2016
Dr Tana Licsandru
Subjective social inclusion and socially inclusive marketing2015