Publications by Dr Tana Licsandru - ePrints

Browsing publications by Dr Tana Licsandru.

Newcastle Authors	Title	Year
Dr Ye Yan Professor Suraksha Gupta Dr Tana Licsandru Professor Klaus Schoefer	Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0	2022
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Dr Tana Licsandru	Conflict in online consumption communities: A systematic literature review and directions for future research	2021
Dr Tana Licsandru Professor Suraksha Gupta Dr Rama Kanungo	An Investigation into Corporate Trust and its Linkages	2020
Dr Tana Licsandru	Inclusive Branding – An Examination of Antecedents Using fsQCA	2020
Dr Tana Licsandru	Standardization versus Adaptation of Brand Activism: The role of culture on millennial female consumers’ perception of Femvertising	2020
Dr Tana Licsandru	Towards a Model of Inclusive Ethnic Advertising: An Abstract	2020
Dr Tana Licsandru	Ethnic marketing to the global millennial consumers: Challenges and opportunities	2019
Dr Tana Licsandru	Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract	2019
Dr Tana Licsandru	Acculturation, enculturation and belongingness as predictors of ethnic consumption choices: conceptualization and model testing. Special session	2018
Dr Tana Licsandru	Finding Values in Diversity: Exploring the Effectiveness of Mono- and Multi-Ethnic Marketing Communications	2018
Dr Tana Licsandru	Mono-ethnic marketing communications: enhancing ethnic congruence or manipulative intent?	2018
Dr Tana Licsandru	Subjective social inclusion: A conceptual critique for socially inclusive marketing	2018
Dr Tana Licsandru	An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract	2017
Dr Tana Licsandru	An Exploratory Study on Consumers’ Perceptions of Mono-and Multiethnic Marketing: An Abstract	2017
Dr Tana Licsandru	Inclusive marketing communications: An investigation of ethnic consumer wellbeing in the multicultural marketplace	2017
Dr Tana Licsandru	Ethnic marketing to the global millennial consumers: Challenges and opportunities	2016
Dr Tana Licsandru	Subjective social inclusion and socially inclusive marketing	2015