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Lookup NU author(s): Dr Tana Licsandru
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Author(s): Licsandru TC, Cui CC
Editor(s): Maximilian Stieler
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 2016 Academy of Marketing Science (AMS) Annual Conference
Year of Conference: 2017
Pages: 1513-1514
Online publication date: 07/01/2017
Acceptance date: 07/01/2017
Publisher: Springer, Cham
URL: https://doi.org/10.1007/978-3-319-45596-9_278
DOI: 10.1007/978-3-319-45596-9_278
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science