Browse by author
Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Spanx Inc., founded in 2000, was a U.S. intimate apparel company that sold body shaping undergarments known as shapewear. Through word-of-mouth marketing by celebrities and consumers, Spanx achieved 2016 sales of US$400 million globally. However, Spanx’s leadership position was being threatened by a shift in consumer preferences, medical concerns over the dangers of compression wear, and competitors launching more comfortable products in the active wear category. Would Spanx be able to sustain its growth or was it beginning its decline?
Author(s): Agnihotri A, Bhattacharya S
Publication type: Online Publication
Publication status: Published
Series Title: Ivey Publishing
Year: 2017
Acceptance date: 15/12/2017
Publisher: Ivey Publishing
Place Published: London, Ontario, Canada
URL: https://www.iveycases.com/ProductView.aspx?id=90077
Notes: Product number: 9B17M184
