ePrints

Brands in, from and to emerging markets: The role of industrial relationships

Lookup NU author(s): Professor Suraksha Gupta

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Gupta S, Balmer J, Low B

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2015

Volume: 51

Pages: 4-10

Print publication date: 01/11/2015

Online publication date: 26/07/2015

Acceptance date: 02/07/2015

Date deposited: 11/02/2018

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier

URL: https://doi.org/10.1016/j.indmarman.2015.07.006

DOI: 10.1016/j.indmarman.2015.07.006

Altmetrics

Share